As a complement to my resume, this document

serves as a deeper dive into some highlighted

projects I’ve undertaken. Please note that I’ve

ordered these projects by relevance to the role,

rather than chronologically. If you have any

questions, please don’t hesitate to reach out.

I look forward to hearing from you.

Rick Clark

rclark213@gmail.com

352-231-2593

Hi.

Owned NI’s high-speed digital PXI software; managed the prioritization

and release of features for the Digital Pattern Editor application and NI-

Digital API.

Highlighted activities/deliverables:

• Continuously solicited feedback from internal and external customers to

discover and quantify the criticality of feature gaps

• Balanced feature gaps with development resource estimates to

determine which features to include in subsequent releases

• Arranged lead user groups at key accounts to ensure new features meet

application requirements and usage expectations

• Developed and delivered software training for on-site delivery at key

accounts ramping up with NI’s Semiconductor Test System (STS).

• Developed technical white papers to address connection best practices,

migration from legacy NI digital implementations, and interfacing with

common industry protocols

Digital Pattern Editor software

Training for internal and external use

Digital Pattern Software Development

As a PXI product manager I brought a new FPGA-enabled PXI module

to market which leveraged a newly updated integrated FlexRIO

architecture for interfacing with low-voltage differential signaling

devices.

Highlighted activities/deliverables:

• Identified the market opportunity through internal and external

research

• Collected SME input for technical feasibility

• Gathered requirements and assessed competitive landscape

through interviews with customers, sellers, partners, and BDMs

• Built a business case including forecasts on sales and costs, pricing

strategy, and product positioning

• Defended business case and described rationale during executive-

level gate reviews

• Partnered with R&D on development schedules and deliverables

• Collaborated with marketing on naming, messaging, and launch

plans

PXIe-6569 Module

Integrated FlexRIO LVDS Module

Brought two new high-throughput, high-reliability data storage products

to market to meet emerging and ramping application space needs.

Highlighted activities/deliverables:

• Translated present-day product limitations in the context of new

application spaces into theoretical roadmap items

• Assessed technology capabilities, component availability, and internal

expertise to create MVP roadmap products

• Gathered requirements and assessed competitive landscape within

three distinct markets:

• Autonomous vehicle datalogging

• Aerospace/defense wideband emulation

• High-performance academic computation

• Built the business case and pushed through development gates

• Quickly pivoted when resource, technological, or market surprises

disrupted the assumptions built into the business case

• Developed multiple pieces of content (white paper, NIWeek session,

webinar) in support of the launch

• Secured multiple key contracts in which high-reliability, high-

throughput data storage was a table stakes system component

RMX-8268 Rackmount RAID Array

PXIe-8267 RAID Module

RAID module used in an ADAS vehicle datalogging system

Next-Generation Data Storage Products

Brought the first Thunderbolt-enabled PXI solution to the market and

kicked off development of two follow-up solutions.

Highlighted activities/deliverables:

• Drove the product requirements for the PXIe-8301 Thunderbolt 3

PXI remote control module

• Updated the business case as new findings and decisions affected

the sales forecast, product cost, product features, and release

schedule

• Took point on schedule-blocking issues such as supply chain

disruptions and compliance hurdles

• Drove early demand through sales enablement and promotion at

high-visibility events such as NIWeek

• After the the success of the PXIe-8301, kicked off development of

two new integrated chassis products: the PXIe-1090 (world’s first 2-

slot PXI chassis) and the PXIe-1083 (a product refresh featuring

updated interfaces)

• Carefully assessed product positioning of these new chassis to

avoid over-cannibalization of sales and choice paralysis for

customers.

Demonstration video created for the launch of the PXIe-8301

PXI system with a PXIe-8301 Remote Control Module

PXIe-1090 2-slot PXI chassis PXIe-1083 5-slot PXI chassis

Thunderbolt-Enabled PXI Solutions

Owned the definition and business case for a new class of

high-reliability DC-DC converter, leveraging a single

architecture as the basis for four products serving four distinct

markets.

Highlighted activities/deliverables:

• Gathered voice of the customer through formal customer

interviews and regular feedback from the sales team and

distributors

• Owned the marketing requirements document (MRD),

created through the synthesis of market assessment,

business needs, technical capabilities, and customer

feedback

• Validated the developer-owned product requirements

document (PRD) against the MRD to ensure the product

meets both business and customer needs

• Regularly triaged hurdles in the form of schedule slips,

resource disruptions, and technical challenges through

root-cause analysis, impact assessment, and negotiations

with the development team to move forward

Multi-Market Product Architecture Rollout

Developed new methods and software designed to screen for early

presence of retinal diseases such as diabetic retinopathy and glaucoma.

Highlighted activities/deliverables:

• Established new methods for analyzing arterial and venous networks

extracted from retinal fundus images

• Developed analysis software and user interface in MATLAB®

engineering software

• Led a team of developers focused on an iPad app for viewing retinal

analysis results

• Raised funding through the University of Florida Innovation Hub and

Cade Museum prize

• Presented findings at the annual ARVO conference in Seattle, WA

• Secured multiple patents related to the underlying methods

iPad app for viewing analysis results

Retinal image with extracted arterial and venous networks

Oqulus Retinal Diagnostic Software

As a product marketing manager for the NI Tools Network, I

partnered with Enthought to develop, distribute, and market a

new toolkit that enabled deployment of Python code within the

LabVIEW environment.

Highlighted activities/deliverables:

• Shared toolkit best practices with Enthought early in the

development process

• Reviewed and provided feedback on pre-release versions

• Collaborated on joint marketing efforts including webinars and

conference sessions

• Provided feedback on pricing, licensing, and trial strategies

• Reported on key metrics (downloads, license requests,

purchases)

• Achieved record-making first week downloads and met

revenue forecasts of the first quarter post-launch

Python Integration Toolkit Launch

Led a team of eight applications engineers supporting

customers using NI’s high-precision line of test & measurement

hardware and software.

Highlighted activities/deliverables:

• Coached team members on support strategies, technical

development, and career growth

• Actively rolled out new department-wide initiatives through

team adoption and execution

• Triaged high-severity support issues through timely

assignment and regular syncs with account managers

• Wrote and delivered team performance reviews

• Recognized outstanding performance and managed

underperformers on the team

• Level-set with other team leaders to maintain a fair and

consistent promotion strategy

Applications Engineering Team Leader

Owned the planning, development, and execution of a national

campaign targeting the motor/drive analysis market with our testing

solutions.

Highlighted activities/deliverables:

• Reviewed campaigns from other regions (Europe, Japan) to gather

best practices to incorporate into a new US-focused campaign

• Created a content plan taking into account the budget, resources

available, and schedule required for deliverables.

• Created goals and KPIs associated with activities to actively monitor

performance and assess the ROI on the campaign

• Developed new pieces of content (eBook, white paper, webinar, and

poster) and consolidated/updated existing content as part of the

campaign plan

• Rolled out the campaign through multiple tactics such as direct

emails, partner-led communications, ads, and tradeshow tie-ins.

• Exceeded campaign goals and captured best practices for future

campaigns.

Motor/Drive Analysis Campaign

Provided feature definition input and user experience feedback

for a new, integrated software platform aimed at unifying the test

and measurement experience across multiple Yokogawa product

lines.

Highlighted activities/deliverables:

• Collected voice of the customer through direct customer

interviews, rep feedback, and sales input

• Tested early version of the software and provided targeted,

supported feedback regarding the overall user experience

• Crafted messaging that highlighted the value of a single

software experience over the previously disparate approach

• Field-tested messaging with sales and rep network to validate

value propositions and resonance with target customers

Integrated Software Platform

Coordinated, filmed, and developed ten demo videos and

for multi-channel, multi-tactic use across a global campaign.

Highlighted activities/deliverables:

• Recognized the high-ROI opportunity of capturing

multiple demos at a single event

• Commissioned filming and editing talent to ensure high-

quality final products

• Prepared speakers for efficient demo captures that

effectively communicate the value of the solution

• Assisted with on-site filming logistics

• Provided requirements and feedback to the video editor

• Finalized all videos and publicized the content with

sellers, BDMs, regional markers for broad use across the

company

• Integrated the demo videos into our global wireline

campaign through emails and social media

DesignCon 2023 Demo Initiative

Drove a focused, consolidated campaign around Keysight’s

entire DDR solution portfolio from design to test.

Highlighted activities/deliverables:

• Reviewed existing personas and solicited feedback from

solution managers to develop a multi-phase customer

journey

• Audited existing DDR-focused content and identified

content gaps

• Created a campaign plan based on the customer journey,

including requirements for updating or creating new

content

• Developed new content including multiple demo videos,

solution briefs, use case documents

• Overhauled the DDR landing page to focus on the latest

standards and solutions

• Executed a multi-tactic approach for the campaign –

global emails, contributed content, regional emails, blog

posts, and social media.

• Saw substantial increases in MQLs generated for DDR

solutions through the campaign

DDR Holistic Solution Campaign